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The first ad is targeted towards our Primary market. In the ad “where reality becomes a dream”, is used because Disney currently uses the slogan “where dreams come true” and we wanted to send the message that Disney is too good to be true. It is the one place were kids can live like they’re in a dream. They are given the opportunity to forget about everything. They can live a Magical Experience ad Disney.

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The second ad is targeted towards our Secondary market.In the ad “where reality becomes a dream”, is continuing to be used as in the primary ad. We want to send the message that adults can come to Disney and forget about real issues. High prices and economic issues are only in “reality” when at Disney where they are supposed to be living a dream. Adults/Parents can live a Magical Experience with their children.